Amazon | Echo Look
Content Specialist
Content Development | Copywriting | Style Guide Development | Editing | Trend Research | A/B Testing
Introducing the Problem
I was on vacation in L.A. to see Radiohead at The Shrine when I received a call to interview for a mystery startup initiative. With less than 24-hours notice, I flew back one day early to interview.
Challenges
Can Alexa suggest and offer styling advice to customers?
How do you ensure that Alexa doesn’t bully customers or hurt their feelings?
Solution
Established style guides to set overall voice and tone and volunteered for projects to create guard rails around language learning.
Created pre-launch content for new AI style assistant.
Researched runway trends, street fashion and ready-to-wear.
Wrote 100 weekly style reviews to train machine-learning algorithm.
Presented quarterly trend reports.
Pitched idea during ideation session to switch from nominal to ordinal data.
Created personas to illustrate our target customers.
Business Insider review: key features for the mobile app.
Results
Two programs launched: Echo Look for Alexa and Style Check.
Program manager loved the data idea and the process was immediately implemented. This gave our customers a percentage of how outfit A compared to outfit B. Like “Hot or Not” for your closet.
Stakeholders loved our spring trend report and sent it to the executive level.
Sample trend report. Scroll to view.
