Barbie™ 65th Anniversary

CASE STUDY

A global brand campaign that included site design, pop-up events, packaging, email copy and more.

Introducing the Problem

First global brand campaign for Stanley 1913.

Goal

Create brand awareness through collaboration with Mattel.

Challenges

Creative reorged as global while DTC and Marketing were still US only. Regions began asking for global email share out, but email planning fell under DTC.

Photoshoot provided an abundance of beautiful photography. How do we showcase the visual eras in a meaningful way?

1959 Original
'60s Twist 'N Turn
'80s Dynamite
'70s Superstar
'80s Western Ken™
'80s Peaches 'N Cream
'80s Rockers
Barbie™ Icon
Product Copy Sample

To solve for global ecomm needs, I worked closely with designers to modify US-email modules for global shareout.

To showcase more of the photoshoot, I worked closely with the Director of DTC, Director of Partnerships, Mattel and Elva to create and deliver a visual timeline, explaining the WHY behind each chosen era while adhering to Mattel’s brand guidelines.

Solution

Email Samples

Results

Stanley 1913 x Barbie™ Collection was the top grossing Ignite program.

Stanley 1913 received Muse Design Award (2025) for Stanley 1913 x Barbie™ Collection in Packaging Design - Brand Partnership / Collaborations.

Feedback received

“THANK YOU for helping push those emails through. I know the teams (especially Brazil) are so thankful. You pushed two global emails for a MASSIVE launch through in 48 hours. That’s impact.”
- Director of Global Strategy

“Amazing. Thank you, I appreciate it. The edits are perfect.”
- Director of DTC.

Packaging Insert Card Copy

Source: Instagram