Messi x Stanley 1913 Collection

CASE STUDY

Global partnership. A first for the brand.

Introducing the Problem

The Messi x Stanley 1913 GOAT Pink Collection was the brand’s first multi-year partnership and second global campaign.

Goal

  • Create a digital brand experience for a global audience that could be repurposed for future launches.

Challenges

  • Products finalized before cross-functional teams got looped in.

  • “Start early, Stay late” became early tagline, since it had already gone to print across product and packaging.

The Solution

Working closely with our DTC team and Elva (digital design agency), we developed strategy, not just for the US Stanley 1913 customer, but for Messi fans and soccer fans worldwide.

Content included: wireframing for the site experience and collection pages, product copy, PR insert card copy, and email copy.

While reviewing an early script for a digital short, I flagged one scene. Camera zooms in. Messi’s drinking mate through a bombilla, a straw designed to filter out the tea leaves. The bombilla was an EMEA region exclusive; it hadn’t been developed for the global collection launch.

DTC team immediately took that feedback and worked directly with the EMEA team to secure enough bombilla straws in time for the initial launch.